A Few Stats to Let You Know What We’re Up Against


How are our teens growing up in “poverty” and outspending all of the averages in this many categories? Well atleast theres one silver lining here.

We’re buying toothpaste by the boatloads.

Lets understand something real fast. Blacks make up only 13% of the U.S. population, yet our purchasing power is projected to break the $1 trillion mark by 2012. Now take that small population and high purchasing power into consideration when you read the following.
This is how much we spend each year according to a marketing research firm, Target Market News:
1. Food – $53.9 billion
2. Cars, Trucks and Motorcycles – $29.1 billion
3. Clothing & Apparel – $22.9 billion
4. Health Care – $16.7 billion
5. Home phone and Cel Phone Services – $13.6 billion
6. Furniture –  $11.6 billion
7. Hair, Salon and Personal Care – $6.2 billion
8. Media & Video Games –  $5.3 billion
9. Travel and Lodging – $5.1 billion
10. Education – $4.6 billion
11. Consumer Electronics – $3.2 billion
12. Beverages (Non-Alcoholic) – $2.9 billion
13. Entertainment and Leisure – $2.5 billion
14. Beverages (Alcoholic) – $2.2 billion
15. Computers and Related Equipment – $1.9 billion
16. Appliances – $1.5 billion
17. Sports and Recreational Equipment – $386 million
18. Books – $303 million

For real?

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2 thoughts on “A Few Stats to Let You Know What We’re Up Against

  1. Jameson

    “This is how much we spend each year according to a marketing research firm”

    Is the “we” in this statement black consumers, or US consumers in general?

    Like

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